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Thinking of the future can be daunting. These days, with so many changing jobs and new courses, degrees and diplomas, it’s overwhelming, right? So, where do you start. Well, right here… with a little career guidance.
Di Charton, Head of Department: Marketing and Senior Lecturer (Marketing & Advertising Communications) at Red & Yellow Creative School of Business, shares her tips to help you plan for your dream job.
1/ Stay ahead of the curve by researching future trends
It’s important to stay ahead of the curve and be prepared for a future job, even if it doesn’t exist. Think about it: many of the jobs advertised today didn’t even exist a few years ago. So, research trends not only in the industry you’re interested in, but also general career trends, so you can map out an actual career trajectory.
“An interesting trend that’s recently gained traction is the concept of a metaverse, thanks to Facebook rebranding itself as Meta. The metaverse is a network of virtual worlds that are focused on social connection,” says Di.
“The metaverse worlds will become the next natural evolution of the internet. Organisations will start looking at creating immersive environments where people can work and play. In order to prepare for this changing world, we need to be curious and continue to learn, grow and explore the world around us. Consider looking at a digital marketing course that covers digital marketing strategy, which [helps you to understand] the digital customer and designing customer experiences,” she says.
2/ Connect, connect, connect…
By making connections with people who are already established in your area of interest, and asking them the right questions of course, you’ll get a more realistic idea of what to expect from a potential career path. Not only does this provide informed guidance, it can also build useful relationships that could one day lead to getting a foot in the door.
“Most industry professionals are more than happy to share their experience or advice. Don’t be afraid to ask questions,” says Di. “There are many resources available that give access to people in specific professions. LinkedIn connections, Facebook groups or personal contacts are all good options, and institutions like Red & Yellow also have an endless supply of knowledgeable people willing to give advice and help students find the right fit for them.”
3/ Do what makes you happy
These days, success doesn’t just come from traditional cookie-cutter jobs. There are so many accomplished artisans and business owners who are masters of their industries. Don’t be afraid to think outside the box and forge your own career path.
“If you have a passion or a hobby that makes you happy, then use it as a foundation. Focus on studying something that you can use to turn an interest into a career. There are so many learning options out there, be it an entrepreneurial degree that will help you build a business, or a focused artisanal course to master a craft. Don’t be afraid to study to be your own boss,” adds Di.
4/ And never (ever) stop learning
Take advantage of all the educational opportunities that come your way, specifically to develop the skills that give you a competitive edge. “Remember, it’s also fine to change your career path. You should never feel like you’re stuck doing something you’re no longer passionate about. Learning skills that are always in demand and transferable means that a career change can even mean moving upwards, rather than sideways in the career ladder. If you’re still uncertain of what course you’d like to take, look at, say, a Bachelor of Commerce (BCom) degree, as the fundamentals will have value in any career,” says Di.
It’s no secret that technology is advancing at a rapid speed and this creates the possibility that certain jobs can become redundant. But while job titles might change, the skills learnt can be transferred over time. “These are skills that are always needed and stand the test of time. It’s a journey that you go on and consistently revisit,” says Di.