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Amanda du-Pont needs no introduction. But you might not yet know about her business Lelive – pronounced leh-lee-veh – the new kid on the block in the skincare world. Lelive is all about nourishing your skin, using ingredients that hail from nature. We love that this range is vegan, cruelty-free, made of 95% natural ingredients and designed to be inclusive of all skin types and genders.

 

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Entering the skincare world

“It’s my first time creating a skincare range, but my journey into natural products started with my hair and slowly [progressed]; [I began] re-looking everything I put into my body, including what I eat,” she says.

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Skincare was a natural progression for Amanda and is something she’s really passionate about. When she started, there wasn’t a brand out there giving her and the community that her and her team built on social media what they wanted.

 

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Using social media to boost the business

Amanda created a range that was firstly community built. “We used social media to get feedback; a lot of which was done on Instagram using my audience and Lelive’s audience, which received hundreds of responses to every question we asked,” says Amanda. They also did smaller, more targeted and in-depth surveys with people who knew about skincare and were willing to share their thoughts. What came from that? A brand that is effortless and uncomplicated.

 

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Standing out from the rest

“It’s all about celebrating your natural glow and loving the skin you’re in – because that’s what skincare should be about,” says Amanda. But what has made Lelive a unique point of difference in the market? “Having a range represent Africa in an honest way was the key differentiator for us. When it came to the products themselves, we knew that we wanted a range that was clean, simple, effective and affordable. Also having African hero ingredients, while merging them with more internationally recognised ones. When you put all of that together, you have a range that is truly fresh and something that people haven’t seen before,” explains Amanda.

READ MORE: Ace The Second Half Of 2021 With These Tips From A Self-Worth And Abundance Coach

 

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A milestone and celebrating community

Lelive celebrated their first birthday on 16 April. “But we had been developing the concept a few months before that. From our launch, it took us about six months to develop the products and then six months to produce and have them ready for pre-sales and our pre-orders are sold out,” she says.

 

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Amanda contributes this much love to her community. “Being community first and working with our community to gain feedback to develop our products has meant that social media has been pivotal to our success. We’ve included them in the conversation, shown them our struggles and processes and given them insight into what goes into producing a range – and because of that they feel really attached to what we’ve done and believe in the products as much as we do. Having an audience that is loyal and supports us is something we wouldn’t trade for anything,” says Amanda.

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