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Daniella Corder – or Coach Cords – is a certified PT with a unique focus: training women according to their menstrual cycles. She chats to Go Hustle writer Ondela Mlandu about her passion for women and wellness – and how she’s simultaneously teaching women to build a strong, resilient mindset while strengthening their bodies.


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A post shared by Daniella Corder (@coach_cords)

So you want to get into the fitness industry?

Daniella recommends getting a general personal trainer (PT) certification, then building on that with more specific courses. “I did my PT certification at ETA College and graduated top of my class with distinction,” she says. “[During] PT training, you will need to log your practical hours by shadowing personal trainers and their clients. This is such a great way to get a feel for the industry, how to lead effective sessions, and also how to interact with your clients.”

READ MORE: How To Land Your Dream Career In The Fitness Industry

In the past, the fitness industry was a male-dominated space – but that’s changing, says Daniella. “Women across the world are getting more confident and finally claiming their rightful space in the fitness world, which I love to see! I’ve also noticed a shift in the way women are training – less cardio, more resistance training. I wholeheartedly support this movement as women become both physically and mentally stronger and more empowered as a result of fewer women on the treadmill and more lifting weights,” she says.


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A post shared by Daniella Corder (@coach_cords)

And what sets you apart in the fitness world?

In terms of career growth, what really sets you apart from the rest is your dedication to each and every one of your clients, as well as your passion for the health and fitness industry, explains Daniella.

“Nobody can take that away from you and you will attract far more clients when they see just how invested you are in them and their fitness journey. It may seem daunting at first, but you really just have to put your true authentic self out there, because that it what’s going to attract people to you,” she says.


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Some challenges Daniella faced when she first started…

Daniella wasn’t without moments of doubt. “Personal training was not being taken seriously by my male colleagues – hence the imposter syndrome,” she says. “I think there has been a misconception over the past few years that ‘female trainers don’t push their clients as much as male trainers do’, but that couldn’t be further from the truth.”

READ MORE: At-Home Workouts For Work-From-Homers Who (Ahem) Kinda Never Went Back To Gym Either

Just believe in yourself!

Keep your head down, work your ass off, and let your clients’ results (physically, mentally and emotionally) do the talking, says Daniella. “Funnily enough, I’ve taken on multiple male clients this year (even though my niche is training women according to their monthly cycles) so, as I said, let your energy and dedication to your clients do the talking because you’ll end up getting a lot further than you would if you actually listened to the opinions of the haters and naysayers,” she says.


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And back yourself

Consciously make the choice to live fearlessly and be relentless in the pursuit of your goals, says Daniella. “As personal trainers, we have the honour of changing peoples’ lives for the better. We are literally helping them build strength in a physical and mental capacity, so don’t ever doubt your capabilities because you are far stronger and more resilient than you think,” she says.

Women should remember that you are not your thoughts, but rather an entity observing those thoughts – and you can achieve anything you set your mind to. “Never get complacent. Keep learning. Don’t be afraid to ask for help and never stop evolving,” she says.


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A post shared by Daniella Corder (@coach_cords)

Connect with Daniella

Instagram @coach_cords and email [email protected]

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