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When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens towards immersive experiences, like augmented and virtual reality, to help build the next evolution in social tech. Enter Meta Facebook Business Coach…
Nunu Ntshingila, Regional Director: Meta Africa, says: “In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success. We know that they are the backbone of the African economy and the drivers for economic growth.”
What is Facebook Business Coach?
Meta recently launched Facebook Business Coach, enabling owners of small- and medium-sized businesses (SMBs) in South Africa, Nigeria and Kenya and other English-speaking countries to gain access to tools that will help them grow their businesses online using Facebook, Instagram and WhatsApp.
And how does it work?
The free platform features step-by-step courses and tutorials plus helpful infographics, videos and audio clips. Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu.
While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online. The content was created to assist business owners with multiple queries – from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with clients.
In a nutshell…
To recap, Facebook Business Coach, available on WhatsApp, is a free-to-use, low data cost (nice!) educational chatbot tool that users can interact with in a simple, conversational and convenient way. SMBs have access to automated, self-paced lessons that teach them how to establish a presence in today’s ever-evolving digital economy. We love.