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Supporting local has never been more important than it is right now. Covid-19 has changed the world as we know it and all of us have been affected in one way or another. The beauty industry in South Africa took a particularly hard knock, but you can help by supporting local beauty brands. (In fact, you probably won’t ever look back.)
The local beauty brand space is exciting, innovative and almost completely female-led – we love! With the international success of independent beauty brands like Glossier, Milk Cosmetics and many more, the independent beauty world is booming. And it’s no different in SA. So stretch those fingers, grab your purse and get ready to have your best skin and face yet!
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Lulu & Marula
Started in 2013 by Jesslynn Shepherd, Lulu & Marula is a natural, ethically produced skin and body care collection developed in their beauty studio in Cape Town. Their packaging is eco-friendly, ingredients are locally produced and backed by science and they never test on animals.
Chick Cosmetics
The brainchild of Nomfundo Njibe, Chick Cosmetics aims to do beauty differently. They create safe effective beauty products that use cruelty-free ingredients and sustainable practises while having some of the best-priced products on the market.
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Afari
When Margaux Knuppe was looking for skincare that could meet her beaut needs and have a positive impact on others, she couldn’t find one – so she decided to create her own. Afari that promises to bring you skin-friendly products while supporting the women who harvest its star ingredient, Bulbine fritescens, a plant known for its anti-inflammatory effects.
Conni Transform
Created by Connie Bhebhe, Conni transform has grown from lip products to an original eyeshadow pallet, skincare and so much more. A fave among local celebs like Mihlali, Connie Transform lippies are a must-have!
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Swiitchbeauty
Started by Rabia Ghoor when she was just 14 years old (whoa), Swiitchbeauty is one of the leading local cosmetic brands in South Africa – for good reason. Think: great quality, affordable prices… and you’re honestly spoilt for choice *fills chat*.
Lula Fox
A make-up range that boasts products that are ecologically sound, skin-friendly, made from natural, organic and non-toxic ingredients and bonus: never tested on animals.
Hey Gorgeous
Hey Gorgeous formulates amazing, affordable and effective skin, body and bath products. They only use sustainably sourced, naturally harvested botanical ingredients that are proven to help you reach your skincare goals.
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Skoon
As the name suggests, Skoon is all about clean beauty. Their products are produced in Cape Town, none of their ingredients are tested on animals, and they contain no obvious toxins or controversial synthetics.
Eco Diva
Created by Nicole Sherwin – best known as the ‘Eco-Diva’ – these products are carefully designed to match skin on a molecular level. Real anti-ageing, glowing results are now possible without using harmful chemicals.
Suki Suki Naturals
The brand’s founder, Linda Gieskes-Mwamba, started Suki Suki when she wanted to grow out her natural hair. All the hair products available were either full of chemicals, ridiculously expensive — or both. Linda started playing around with natural ingredients, which led to Suki Suki Naturals’ first and most popular product. Now crafted in Joburg, the product list has grown to include skincare too.
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