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Supporting local has never been more important than it is right now. Covid-19 has changed the world as we know it and all of us have been affected in one way or another. The beauty industry in South Africa took a particularly hard knock, but you can help by supporting local beauty brands. (In fact, you probably won’t ever look back.)

The local beauty brand space is exciting, innovative and almost completely female-led – we love! With the international success of independent beauty brands like Glossier, Milk Cosmetics and many more, the independent beauty world is booming. And it’s no different in SA. So stretch those fingers, grab your purse and get ready to have your best skin and face yet!

READ MORE: What Is A-Beauty? Here’s What You Need to Know about the Emerging Beauty Trend

Lulu & Marula

Started in 2013 by Jesslynn Shepherd, Lulu & Marula is a natural, ethically produced skin and body care collection developed in their beauty studio in Cape Town. Their packaging is eco-friendly, ingredients are locally produced and backed by science and they never test on animals.

Chick Cosmetics

The brainchild of Nomfundo Njibe, Chick Cosmetics aims to do beauty differently. They create safe effective beauty products that use cruelty-free ingredients and sustainable practises while having some of the best-priced products on the market.

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When Margaux Knuppe was looking for skincare that could meet her beaut needs and have a positive impact on others, she couldn’t find one – so she decided to create her own. Afari that promises to bring you skin-friendly products while supporting the women who harvest its star ingredient, Bulbine fritescens, a plant known for its anti-inflammatory effects.

Conni Transform

Created by Connie Bhebhe, Conni transform has grown from lip products to an original eyeshadow pallet, skincare and so much more. A fave among local celebs like Mihlali, Connie Transform lippies are a must-have!

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An African child with a dream to fill the gap between women who aren’t represented and huge international brands Love seeing how this palette allows our clients to transform ?

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Started by Rabia Ghoor when she was just 14 years old (whoa), Swiitchbeauty is one of the leading local cosmetic brands in South Africa – for good reason. Think: great quality, affordable prices… and you’re honestly spoilt for choice *fills chat*.

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10 hours 35 minutes left ??#BubbleBlush singles are R99 on our birthday flash sale, happening rn on ??

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Lula Fox

A make-up range that boasts products that are ecologically sound, skin-friendly, made from natural, organic and non-toxic ingredients and bonus: never tested on animals.

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We have just launched our HANDPICKED LULA FOX EYE BUNDLE see link in bio – Eye make up essential – All you need to adjust to the new normal see our IGTV tutorial on how to apply Save R400 purchase for R1600 for 7 products plus a complimentary mask. Discount code AT CHECKOUT : FOXY valid until midnight Sunday the 7th June or while stocks last WHAT IS INCLUDED: COMPLIMENTARY Heavenly Feather “designed CoVid virus mask” made from 300TC 100% Egyptian Cotton woven in Italy​ (6 colours to choose from) Duo Brow Pencil (Deep Brown) Eye Pencil Liner in Black Long Lash Mascara in Black Pressed Shadow in Flesh (Matte) Pressed Shadow in Copper Lights (Frost) Smudger Brush Glow Pot in Champagne Bubbles #eyemakeupformasks #organicmakeup #lulafox #eyemakeupessentials

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Hey Gorgeous

Hey Gorgeous formulates amazing, affordable and effective skin, body and bath products. They only use sustainably sourced, naturally harvested botanical ingredients that are proven to help you reach your skincare goals.

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Happily Ever After is a luxuriously nourishing anti-ageing facial moisturiser that is formulated to help accelerate cellular turnover, feed epidermal cells, restore elasticity, and diminish the depth and intensity of wrinkles. Formulated with nourishing bio-active plant-based oils acclaimed for their cell regenerating and healing properties, this amazing moisturiser plumps the skin on contact, softening lines and wrinkles so that skin looks and feels fresh and younger. For normal to dry skin types that are experiencing the effects of ageing. R270. Available in our stores or shop conveniently online by visiting our website #heygorgeoussa #superfoodskincare #gorgeouslynatural #intelligentskincare #skincarethatdoesntcosttheearth #southafricanskincareforsouthafricanskins #heygorgeousheartsoulandscience

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READ MORE: What You Need to Know about CBD Oil in Beauty Products


As the name suggests, Skoon is all about clean beauty. Their products are produced in Cape Town, none of their ingredients are tested on animals, and they contain no obvious toxins or controversial synthetics.

Eco Diva

Created by Nicole Sherwin – best known as the ‘Eco-Diva’ – these products are carefully designed to match skin on a molecular level. Real anti-ageing, glowing results are now possible without using harmful chemicals.

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Introducing the PerpHect Acne Solution ?⁠⠀ ⁠⠀ For your ease and comfort, we have curated specific kits for you that have proven efficacy and successful results when used in conjunction with a healthy diet and lifestyle. ⁠⠀ ⁠⠀ Our PerpHect Acne Solution set includes the following products:⁠⠀ – Face Wash⁠⠀ – Ecofoliant Skin Polish⁠⠀ – Face Cream⁠⠀ -Hydrating Masque⁠⠀ -Liquid Hydra Mist⁠⠀ ⁠⠀ With the purchase of any of our PerpHect Solutions Sets, you will receive our FREE e-guidebook to lasting skin health, gut health & wellness via email. ✨⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #FLYfirstloveyourself #skincare #natural #skin #organic #vegan #beauty #wellness #crueltyfree #naturalbeauty #greenbeauty #organicskincare #acne #allnaturalproducts #allnatural

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Suki Suki Naturals

The brand’s founder, Linda Gieskes-Mwamba, started Suki Suki when she wanted to grow out her natural hair. All the hair products available were either full of chemicals, ridiculously expensive — or both. Linda started playing around with natural ingredients, which led to Suki Suki Naturals’ first and most popular product. Now crafted in Joburg, the product list has grown to include skincare too.

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This is important. Made in Africa ✨

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