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Check this out: More than 50% of Africa’s population is under 25 years old. And they’re battling to get jobs (oh hi longstanding economic and psychological crisis). Toss in the Covid-19 spanner and it’s pretty obvious that we urgently need new approaches to education. Enter the Trace Academia app…

Um, what’s that? Trace signed off a protocol of cooperation between Trace, Senghor University in Egypt and Agence Française de Développement (AFD) to create a training programme to develop and support the professionalisation of the creative and cultural sector in Africa.

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It’s all about build skills and/or creating jobs

Trace Academia is a free online vocational training platform built for young South Africans looking to build their skills to find or create jobs. Created in response to the high rate of youth unemployment in South Africa and the continent, Trace Academia focuses firmly on empowerment through educating and training young people. And we’re here for it!

So, what courses do they offer?

Trace Academia courses are created in collaboration with leading companies, institutions and experts to ensure that the skills provided are matched to market needs. Think a localised, interactive, entertaining course format that keeps the learner’s attention – improving the chances that you’ll complete the course.

For now, Trace Academia will primarily target young South Africans (nice!). The platform is launching with several locally produced training courses, including Get Started with Digital Marketing (Grow with Google), How to Become a DJ (Trace), Spark your Interest in Electricity (Schneider Electric), Become a Successful Entrepreneur (Valued Citizens & UJ), Become a Real Handyman (Leroy Merlin) and Own Your Situation (Durex).

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What’s on offer…  

  • Vocational training
  • Entrepreneurial courses
  • Soft skill and wellbeing courses
  • Social learning features
  • Job information

What 96% of study respondents said about the the app…

“To build Trace Academia, we’ve combined our expertise and experience in entertainment with cutting-edge learning approaches adapted to the realities and cultures of Africa. The young people we have worked with in building the platform find the content highly engaging. In fact, in a recent study of 17-25 year olds in SA, Kenya and Nigeria, 96% said the app would motivate them to further their education or improve their employment prospects. We believe that Trace Academia has the potential to positively impact the lives of millions of young people in South Africa and across the continent,” stated Trace Co-Founder and Executive Chairman Olivier Laouchez.

Due to the high youth unemployment rate in South Africa, it was important for Trace to introduce the Trace Academia project as a getaway to Trace’s mission of entertaining and empowering young people to stand up and shine.

Trace Academia is set to be launched in the rest of the world by the end of this year, with more courses to be produced with leading companies, institutions and experts  globally. The Trace Academia application can be downloaded on the Apple App store and Google Play store.

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